The use of QR codes has really taken off since the introduction of the Smartphone, making it easier for people to access business information without having to spend time manually entering it.
For those not familiar with QR codes, the QR code is a type of scanning code that can be read on mobile devices with a camera installed, and a QR code reader.
There are a number of great QR code readers available totally free on the iTunes store for the iPhone.
The way the QR code works is very simple:
You simply go to a website such as http://qrcode.kaywa.com
or search Google for ‘QR Code Generator”, and you will find sites that allow you to generate and download a QR code for free for your needs.
QR Codes can be set up to share your contact details, web address, physical business location or even links to your Twitter or Facebook pages.
But what many people are slowly learning is that QR codes can play a very important role in the marketing and promotion of your business, and there are ways many people may not have yet thought of.
Here are my top 7 ways QR Codes can be used:
Probably the most obvious way a QR code can be used is adding it to your business card, allowing people to simply scan your card to either add your contact detail to their contacts on their phone or just to access your website.
Real Estates are the perfect market to use QR codes, yet not many have caught on to this yet.
Most real estates have their properties listed online on their own website, or even a larger real estate directory such as RealEstate.com.au but unless you are visiting the website you don’t really know which properties are available, and the larger directories you might need to scroll for pages until you find the right property.
QR codes can make this much easier. For instance, if the Agent created a QR code for each of his properties and added them to his press ads o or flyers people can simply scan it and their phone can show them where the property is on the website or even on a Google Map.
Or better still, the Agent could add the QR code to his property signage and as people drive past to view the property they can scan the QR code, providing them with information of the property, even the inspection times and the Agent’s contact details, or just set it up to instantly phone the Agent!
Restaurants, Cafes & Hotels
Restaurants and Cafe’s can print a QR code on their menus, Napkins or drink coasters, which can provide the customer with access to their menu online, or just their contact details.
You could also set it up to link directly to their Facebook page, making it easy to share and like the establishment.
Even the small local markets can benefit from QR codes! Say for instance you are selling a necklace at the markets and the person loves it but may not have the money on them. Rather than lose a sale, you could have a QR code set up for the product so the buyer can scan it, taking them to your online store or even just to send you an email of interest on that particular product, allowing them to purchase it at a later time.
Just about everyone now has a Facebook or Twitter account, but the only problem with social media sites such as Twitter or Youtube is that they have a static background that cannot be clicked. If you are receiving heavy traffic then this background area is prime marketing space. Adding a QR code can turn your static page into an active
link to your website, latest specials, etc.
An example of how this can work can be viewed here:
Add your QR code to your Facebook profile page can do the same for you.
Traditional press advertising is dead in terms of tracing its effectiveness. You really don’t know how many people even look at your ad or make a call to action if they did read it.
But if you were to add a QR code to your advertisement, especially a special offer, you could send the viewer to a specific page on your website which you can easily track through your website statistics, and monitor the success of your campaign easily.
This is also a handy way to grow your mailing list of subscribers, as you could easily direct them to an online form from their mobile device, capturing their details for future marketing.
If you sell other people’s products online you can ramp up your sales using QR codes, by adding them to anything…whether it is any of the things mentioned above, or to brochures, thirst, websites etc.
for instance, if you were an affiliate of iTunes or the App store, you can create the link to go directly to your affiliate link and then direct them automatically to the link in the iTunes store. You make a sale directly from the link! How easy is that!
This is just a few handy ways to use the QR code, but I am sure you can think of a bunch more once you start embracing them!