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What is a Private Blog Network?

What is a Private Blog Network?

A Private Blog Network or PBN is a network of websites that are usually built from high authority expired domains. PBN’s are used for link building to money site in a controlled manner, as backlinks play the main role in increasing the authority of money site or main site, money sites achieve good ranking in Google if it has a good number of backlinks, more backlinks means good site ranking.

Why are PBNs so Powerful?

PBNs are tremendously powerful for link building because:

  1. As PBNs are built on expired domains that have a HIGH authority i.e. high Trust flow, Citation flow, good DA, and PA. Google love backlinks from high authority websites as more valuable than low authority websites. For example, a link from a high authority website like bbc.com, cnn.com, .gov and .edu have more value in Google’s search algorithm.
  2. Another advantage of PBNs is that they allow you to fully control the backlinks to your main site that you would like to rank. You can add link from PBN to your money site whenever you like, you can always increase the power of PBNs by web 2.0 properties, we going to discuss web 2.0 in another article but for now web 2.0 properties are at third tier and PBNs are on the 2nd tier, PBN network is built in three tier on tier one is the money site that you want to rank, PBNs are in the second tier and web 2.0’s are on the third tier, this approach is adopted to avoid footprints, moreover PBNs are hosted at different hosts to avoid footprints.
  3. As you know that there has been number in Google algorithm over the last few years, and Google can change the search algorithm at any time without any notice which can have a huge impact on your site ranking, moreover the owner of the website from where you are getting links to your money site can remove the backlink to your money site without any reason and in this situation your site ranking will drop and you have no choice left to get backlink again. If you have the ability to control your backlinks this can be a big advantage.
  4. TrustRank is a measure of how much value Google has for your money site, if you have a link from bbc.com or any high authority .govt or .edu site that link is very valuable, people adopt many different methods to get a link from these type of high authority sites like some people offer educational sponsorships and request educational and govt organizations to place a sponsorship add with a do-follow link to the sponsoring website.

What is a Private Blog Network?


There are some risks that you must consider with PBNs.

  1. Your network could be detected by Google and if this happens your all network can be deindexed. Then, the authority of the backlinks to your money site will be lost.
  2. There are some tools e.g. ahrefs, majestic, Moz etc by which your competitor can look at the backlinks coming to your money sites. The competitor can also discover your other money sites, although it takes some effort at the competitors end to discover your money sites and PBNs there are solutions to avoid this and we will discuss them in more detail in an another.
  3. Google updates their algorithm to devalue any historical authority for expired domains but Google loves good contents and good designs because Google wants that high-value contents and good information can reach to people.

Other Considerations

There are additional tasks that are related to creating a PBN of your own.

  1. Time – It takes a considerable amount of time to start and maintain a PBN, people usually hire virtual assistants to save time and now virtual assistant is easily available on upwork.com, fiver and other online hiring sites at a very cost.
  2. Costs – Similar to the time aspect there are several items to take into account for the cost of purchasing domains, purchasing hosting and buying good contents.
  3. Management – Managing a PBN is also not easy, you must be able to keep maintain records about each domain, it’s hosting, IP address, backlinks and other details.

What about the Benefits?

There are a number of benefits for maintaining PBNs, we have discussed few above and we are going to discuss more here.

  1. PBNs make your money site ranking very fast.
  2. You can control links coming to your money site.
  3. You can beat your competitors ranking in few weeks.
  4. No outreach relation building, you do not have to spend time asking another website owner to give you backlinks.
  5. More high converting traffic

What is PBN


Private Blog Network

How to maintain and update PBNs

How to maintain and update PBNs

if you have big PBN network, Maintaining it can be a huge and time-consuming task but if you have a small network you can maintain it yourself but on any PBN you have to do the following tasks to keep them fresh and updated.

  1. Content
  2. Outsourcing
  3. Posting Frequency
  4. WordPress Updates, Comments, Plugins

In order to keep your PBNs fresh you need contents, you can write contents yourself or hire a VA who can write good contents for you, a good source of getting VA is upwork.com and fiverr.com from these two platforms you can get good VA’s at cheap price, you can also use the services of hirewriters.com and iwriter.com to get contents,  they charge $3 for 500 words articles with basic writing skills, these $3 articles quality is quite good for PBNs.

Posting Frequency

To keep your Private Blog Network fresh you need to post one article per month on each PBN site this will make your sites fresh and Google love fresh and unique contents which also help in boosting your site ranking. Each site on PBN network should have a different posting schedule, variation and randomness is a good idea for all aspects of a PBN.

WordPress Updates, Comments, Plugins

For security reasons WordPress is updated after every few months and you get a notice in your Wordless dashboard for updating WordPress, you must visit your PBN’s once a month to check for an update notification for WordPress and other Plugins and if updates are available you should update them, it takes just a few minutes to update WordPress and Plugins installed on PBN’s or you can assign this task to VA.

How to maintain and update Private Blog Network?

Blocking Comments

Comment can be very annoying when they are in bulk and they can consume your site’s bandwidth and can make your website load slowly in browsers, you can easily disable comments with plugins or manually in the setting sections.

Disable comments

You can use Akismet, Disqus, disable comments plugins etc to disable all comments on your PBN site, or you can just go to the settings–>Discussions and there you can disable comments.

Disabling back-link Crawler on your site

Google and other search engine send their crawler on the internet to search for PBNs so that they can deindex them but we have a solution for this, we can use .htaccess file to forbade these crawler on coming to our sites here is the code to do so that you can add to your .htaccess file

# BEGIN WordPress
RewriteEngine On
RewriteBase /
SetEnvIfNoCase User-Agent .*rogerbot.* bad_bot
SetEnvIfNoCase User-Agent .*exabot.* bad_bot
SetEnvIfNoCase User-Agent .*mj12bot.* bad_bot
SetEnvIfNoCase User-Agent .*dotbot.* bad_bot
SetEnvIfNoCase User-Agent .*gigabot.* bad_bot
SetEnvIfNoCase User-Agent .*ahrefsbot.* bad_bot
SetEnvIfNoCase User-Agent .*sitebot.* bad_bot
Order Allow,Deny
Allow from all
Deny from env=bad_bot
RewriteRule ^index\.php$ – [L] RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L] # END WordPress