Will Pitt from Geo writes:If you were one of the 20 million people in the UK who watched Usain Bolt achieve the seemingly impossible on the evening of Sunday 5th August, or one of the 8 million who watched via the BBC website, (the more remarkable of the two statistics in my view, given that the previous record for viewing live content via the BBC website was 5.7m), you will be assured of a statement as old as television itself: Content is King. All 9.63 glorious seconds of it.
Two recent conferences in London, The Future of Entertainment and The Future of Broadcasting, suggested, however, that Content may not be the only occupant of the (broadcasting) palace. People are consuming content in very different ways to how they used to and the expectation levels amongst the Whatever/Wherever/Whenever crowd is rising. The invasion of Connected TVs into our homes (if you don’t know what they are, you’ll soon find out, trust me…) will add to the demand to have content seamlessly streamed, no matter its source. Personally, I think it’s entirely reasonable to expect a seamless flow of content to the device if access to it is offered. We should be very demanding of our network providers. We wouldn’t, after all, accept an intermittent flow of electricity to our TVs or computers, now would we?
This leads me to conclude that, if Content is King then, increasingly, Connectivity is Queen and their propinquity needs to be acknowledged and supported.
Accompanying the up-take in the diversity of viewing devices is the fact that people expect high picture quality too. Not so long ago, HD was the exception, not the norm. I’m not so sure now. Maybe the 24 x simultaneous High Definition feeds provided via the red button as part of the Games coverage has changed things. Beijing offered 1 x World Feed of their Games in full HD and everyone went “ooooOOOOoooo!” and that was only 4 years ago. HDTV is about to be capped, too, by Ultra High Definition Television (UHDTV).
What it all amounts to, of course, is a significant increase in the demand for bandwidth. Those involved in the contribution or distribution of content need to think very carefully about how they procure bandwidth if they are to keep their cost base under control. We’ve thought about how Geo, as a network operator, could address this market so that those charged with moving content around the place have the flexibility to expand their use of bandwidth whilst keeping their costs down. This is our ‘dedicated fibre’ model, where every customer has optic fibre strands dedicated only to them. That’s why our tag-line is ‘Own Your Network’. It’s quite different to the ‘usual’ telco model, which aims to bundle different client’s wavelengths together wherever possible. Dedicated fibre has other benefits too, such as a significant increase in reliability (due to there being less ‘hands’ on each route), and a much higher level of security, because there are no common parts to your network.
If you’d like to find out more, get in touch and let your network become your crowning achievement.