Category: Search Engine Optimzation

How to improve and optimize website performance

How to improve and optimize website performance

Billions of optimize website are available on the World Wide Web and millions are being built every day. Now how your website will have any kind of effect and have that additional edge over the others? Experts always emphasized on the website optimization speed as a very curial ranking factor so that it stands out from the others.

Website speed is now a major ranking factor in deciding your SERP and most of the search engines including Google have included the website speed as a key factor in deciding your website ranking.

Why not pay attention to this easy to do website speed factor by following these simple rules.

There are a number of tricks and tips applied by big companies to speed up their website speed and they have a big team who is always busy on improving website speed but do not be afraid we can increase our websites speed ourselves and this is the main purpose of this article.

So let’s dig deep.

word-image-4 How to improve and optimize website performance

First thing first

Make small favicon.ico

The favicon.ico is an obligatory image for your website and it stays in the root of your server. This image is obligatory because whenever a website is loaded, all browsers make a call to fetch favicon.ico and if this file is missing then it results in not found 404 error and you don’t want a needless 404 not found an error, as this is the waste of one HTTP request to the server.

One more thing you need to keep in mind is that the size of favicon.ico must be less than 1K. There are a large number of websites like Picnik, Image Optimizer for reducing the size of images, make use of them. read more about understanding SEO at http://www.seotraffichero.com/seo/understanding-seo

Reduce the size of Images on your websites

I may have covered this point with the favicon.ico explanation but this is so important point that I have to cover it’s separately and it needs a detailed explanation. It is very important that you should optimize your images before using them on your websites because this will impact your overall website speed.

Use of optimized Images on your Websites

Pictures influence your websites to look great and appealing and many people have a tendency to transfer pictures straight from their cameras to their websites and they usually depend on plugins to optimize these images like on WordPress site, although these plugins optimize the images to some extent, but when you have free tools like Picnik, Imagemagick then why not use them?

Images being an important part of all websites, please pay attention to optimize all your images that are used on your websites and if possible do not take images directly from Google images they are mostly copyrighted and have embedded code in them and they are also copyrighted which can put you in big trouble.

Another important factor is that people try to scale image improperly without considering their aspect ratio, stretched images look bad and make the whole site look fake.

Make use of fewer HTTP requests

 

Now you will be thinking about what is this HTTP request?

HTTP request is a handshaking protocol between a web server and web request, whenever a page is requested from the server, all the parts of the page like images, stylesheets, scripts, flash etc. are downloaded to your browser from the server.

More the number of modules on your requested page more the number of HTTP requests to the server to download these modules and hence slowing the website speed.

This is the reason that you should avoid too many images and plugins on your website. Each plugin loads its own CSS and stylesheet, scripts and then needlessly increase the number of HTTP requests and slow down the speed of your website.

Simple pages work best, try to keep your pages simple as much as possible so that your pages have less number of HTTP requests. Avoid unnecessary plugins on your site, this will speed up your site performance.

Website-Performance-1024x522 How to improve and optimize website performance

Minify CSS and Javascript

You cannot avoid CSS and Javascript because now these are an integral part of all modern websites, but one thing you can do is compress or minify them, compressing and minifying will remove unnecessary code and when code is minified, all the comments, white space, new lines, tabs are removed, and this will improve the site load time. As the code is minified javascript and CSS will take less time to load the requested page.

Use a CDN (Content Delivery Network)

A CDN is a network of geographically scattered servers that can store the static resources of your website like images, stylesheets, scripts, flash etc. The scattered server will help to improve the load speed of your website pages. read more about CDN at https://www.cloudflare.com/learning/cdn/what-is-a-cdn/

This is helpful just when your website has global users and the traffic to your website is very high. On the other hand, if your website is restricted to a small geographical area do not play with CDN it will waste your time. Big names of the CDN providers are Akamai Technologies, EdgeCast or level3.

Put Stylesheets in a separate file to optimize website

Make sure that all the stylesheet calls are loaded in the header of your page. This will enable progressive loading of your website pages and without a style sheet, no contents will be displayed to the users, and various research conducted by different researchers have proved that putting a stylesheet in <head> section and in a separate file has improved the website speed.

Put Scripts at the bottom to optimize website

If you put the script in the <head> section or in the middle of the contents this will badly affect the performance of your site load time, make a rule to display contents first and put a script near the bottom of the page, this will improve your site load time.

Putting scripts in the <head> or in between the content would interfere with the loading of your website contents. So why not display the contents first and then load all the scripts at the bottom of the page.

Do Not use  404s ReDirects

404 errors are very bad for your website, as now we know that HTTP requests are expensive for your website, so why leave 404 error on your website there are number of online tools and extension available online which can report your website 404 error pages like Broken link checker chrome extension, Google hates broken links on your site and give your site low ranking in search terms, you need to avoid them as much as possible.

Avoid Redirects

There are many people who use 301 and 302 redirect plugin, these plugins are used to redirect to a not found page to another page of the website or to a homepage of the site, but this usually slows down the user experience.

Injecting a redirect between the HTML and the user delays page load, since there is nothing in between them to serve to the user.

Life has become very fast and the researcher on the internet have no time to wait for your page to be loaded and if this is the case he/she will never return to your website and Google will rank your site very low and low site have no or very little traffic.

I am pretty sure that if you implement above-explained tips and tricks you are going to drastically improve your optimize website performance.

 

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Best Free WordPress SEO Plugins and Tools

plugin rating

Do you want to optimize your WordPress site for Search Engines? What are the best Free WordPress SEO Plugins for any WordPress site? Being on top of Search Engine ranking is one of the main aim for any website owner, if you are on the top of the Search engine, you will receive more traffic and more traffic means more business, for this you need to optimize your site for search engines, there are many methods to optimize the site which include on-page and off-page site optimization.

How to Increase Site Ranking with Free WordPress SEO Plugins

There are a lot of SEO companies and individuals who can help in your site ranking, but if you are low on the budget you can try few things yourself and there are a lot of tools and Free WordPress SEO Plugins that can help you in bringing organic traffic, “Organic Traffic” means those websites which are listed below the paid results, when you search anything on Google, you will see top 3 results are the paid search results, Google put a small icon beside them so searchers know they are paid results here is a screenshot.

Paid-results Best Free WordPress SEO Plugins and Tools

Below these paid results are the Organic Search Results here is a screenshot.

Organic-Results Best Free WordPress SEO Plugins and Tools

To get good Organic Traffic, you need to ensure that when someone searches your keyword your website is found in the top search results, specifically the top three pages because its human nature that they do not look beyond top five pages

Why?

Because user only trusts websites that are shown in the top results, moreover they do not have time to search more results.

How To Select A Good WordPress SEO Plugin

Simple rules for selecting Good Free WordPress SEO Plugins for your website are

Good Number of Review and Rating

The best Free WordPress SEO Plugins will have a good number of reviews and rating, people who use SEO plugins on their sites usually give their feedback and rate them according to their experience, see screenshot below

plugin-rating Best Free WordPress SEO Plugins and Tools

In the screenshot above, you can see that Yoast SEO have 5 start rating and 1+ million Active installations and is updated 3 days ago, it also shows compatibility with the WordPress, this means it’s a good plugin because it has a good rating and lot of active installation.

Documentation:

Good Free WordPress SEO Plugins always have detailed documentation, so that user of the plugin can easily install and configure it, documentation can be in the form of video or text with sported images, most good SEO plugins have a dashboard and in the dashboard, each field has self-explanatory tooltips, which make it easy to configure.

Good Customer Support

Best SEO plugins have provided customer support, free version provide support in the form of email and forum support where there post Question and Answers related to plugin issues and possible solutions, whereas paid version provides online support.

Regular Updates

Another factor you can consider while selecting Good Free WordPress SEO Plugins is how often this plugin is updated, you can see in the figure above that SEO Yoast has been updated 3 days back.

Here is the list of Good SEO plugins that you can install on your WordPress Site as we have already analyzed for you.

WordPress SEO by Yoast

SEO Yoast is one of the best plugins and every website owner must install it, it has five start rating, over one million active installations and is updated on regular basis, it makes your life easy, it not only improves your site ranking it also take care of SEO technical optimization very easy and come with a wide variety of features, your read more about it at https://wordpress.org/plugins/wordpress-seo/

Breadcrumb NavXT

Breadcrumb NavXT, the successor to the popular WordPress plugin Breadcrumb Navigation XT, was written from the ground up to be better than its ancestor. This plugin generates locational breadcrumb trails for your WordPress powered blog or website. These breadcrumb trails are highly customizable to suit the needs of just about any website running WordPress, read more information about it by clicking here
Meta Tag and Title Tag: Lets you control which pages you want to be shown in the search results.

Site SEO Analysis:

This is amazing too for contents length, it gives you focus keyword details, Meta Description of your contents and it shows site ranking.

Code Snippets

An easy, clean and simple way to add code snippets to your site.

Social Media and Share Icons (Ultimate Social Media)

Easy to use and 100% FREE social media plugin which adds social media icons to your website with tons of customization features!

XML Sitemaps

Sitemaps are an easy way to tell Google about the pages that are available on your website, it helps crawler to index your pages quickly, this plugin generates XML site of your website and notifies the search engines about your site pages.

Broken Link Checker

Broken links are bad for your website and it is always very hard to check each and every link on your website this plugin helps you identify your website broken links

SEO Optimized Images

SEO success depends upon image optimization, optimized images helps a lot in your site ranking, optimized images reduce your site load time, search engine rank site better in Google search results which have low site load time, site load time should be under 3, this plugin optimizes your images including alt and title tags, this plugin automatically adds SEO friendly alt and title tags to your images

Contact Form 7

Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Loginizer

Loginizer is a WordPress plugin which helps you fight against brute-force attack by blocking login for the IP after it reaches maximum retries allowed. You can blacklist or whitelist IPs for login using Loginizer.

Recent Posts Widget With Thumbnails

Small and fast plugin to display in the sidebar a list of linked titles and thumbnails of the most recent postings

Backlinks Saver

Based on the greatly useful but long outdated plugin “Link Juice Keeper”, this helps you save the link juice from existing backlinks to non-existent pages on your site by redirecting them to the home page with 301 status code.

W3 Total Cache (Free/Paid) – Speed Optimization

This plugin improves both the user experience and SEO of your website by decreasing the download time as well as improving the website performance through CDN integration.

Website ranking also depends on the number of quality backlinks towards your money site, SEO companies adopt different methods to get quality backlinks.

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