Category: Keyword Research

The Importance of Keyword Density

keyword density

When it comes to ensuring success on the search engines there are many important ingredients that need to go into the development of your website.

Most people are familiar with ensuring your website is well keyworded, but many do not realize the importance of ‘keyword density‘.

Adding too many keywords can see your website blacklisted for spamming, while not having enough specific keywords may not be strong enough to get you to mention at all.

Often you will notice that the highest ranking websites under most general search terms are the larger directory-based websites, while the smaller individual business websites are often following.

One of the main reasons larger websites outrank sites this way is due to the Keyword Density.

Keyword Density is quite simple to master when you know how it works…
Basically, Keyword Density is the density of the priority keywords throughout the entire website. So for instance, if you only have a three-page website, then to get a high density you would need to use the main priority keywords that you would like to be found in the search engines very heavily throughout those three pages. The problem with this is that if you use the keyword too much you could be blacklisted!

But using the same keywords throughout a website with more pages provides a higher keyword density without overly using those keywords on each page, and the beauty of a larger website is that you can also use additional priority keywords throughout the website as well, so you have a multitude of popular search phrases throughout the website.

Where I live here on the Sunshine Coast in Australia, the main business trade is holiday accommodation. Being a very competitive market it is obviously important to ensure the accommodation websites that make it to the top have the best keyword density.

keyword-density The Importance of Keyword Density

Having built a large number of Sunshine Coast accommodation websites over the past years, it was always a challenge to ensure they outrank their competitors, but with a good basic knowledge of how to correctly use keywords and keyword density, it becomes quite easy once you know the correct technique.

However, there are many Sunshine Coast accommodation websites lately that are integrating the booking systems of other websites into their website’s navigation, which in theory makes it easier for them to accept bookings online. However, the negative reaction by the search engines from this is that they are immediately diluting the keyword density of their own website and substituting it with the linked keywords that are found on the other website that is now integrated into their navigation. This means that if the linked website contains unrelated keywords, such as other accommodation locations (for instance, Gold Coast, Brisbane, Sydney, etc) then their density for Sunshine Coast accommodation immediately drops greatly, sending them sliding backward down the search engine rankings ladder. Even worse, if there are replacing their own navigation with links to pages from another website then the results can be catastrophic, as the most important content of most websites, from a search engine’s perspective, is found in the top area of your web pages.

To check your own keyword density of your website I recommend a software package called Web CEO. Web CEO software allows you to review your keyword density yourself (as well as your competitors!) and allows you to change your density live yourself very easily. It will also show you if any websites directly linked to your navigation are damaging your keyword density or search engine listings.
Check out the software online at http://www.webceo.com

Using some basic techniques and knowledge of Keyword Density can get your website to the top spots in the search engines!

For a free Keyword Density report of your own website (or your competitors!) visit http://www.devision.com.au

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SEO Content Writing

SEO Content Writing

If you want to build your blog audience, you need to get smarter with your SEO content writing. One of the greatest issues that bloggers and content advertisers face is in writing content that is fully optimized for search engines, these contents must also be appealing to the visitor and resolve their problems.

As per Copyblogger, Search Engine Optimization is regarded as the misunderstood subject on the internet. But, SEO content writing isn’t that complicated, once you understand the recipe of SEO contents writing, things will be easy for your and the rule of the thumb is that for any content people come first, although search algorithms are also important, but it has the secondary nature. SEO firms are making a tremendous amount of money by understanding these simple concepts presented in this short article.

The success of your online business is hidden in the fact that you must go beyond simply “writing content.” Your content needs to accomplish two goals: first, it must appeal to the end-user (customers, clients, prospects, readers, etc.) and secondly it is able to solve a particular problem of the visitor.

But, how do you create content that meets above-mentioned goal?

How do you create content that ranks well with Google and also persuades people? That’s what this articles along with the short video below is going to teach you. Don’t worry if you can’t afford an expensive SEO copywriter. You can do this by following these simple rules.

Web-site content Optimization

The use of semantic keywords and phrases, which basically indicates phrases and words related to your main keyword, are now of significant importance. Therefore the objective here is to include as much content and put in as much relevant phrases as you can.

Preferably, you ought to have between thousand and fifteen hundred words in an article. If this produces your page appear very long, you should set your most valuable content at the very top of the webpage and the rest of the content beneath that.

How To Look For Relevant Phrases and words

For example, your primary keyword is Australian Shepherd. Do a Google search using the search string: ” Australian Shepherd” Wikipedia.

keyword-research SEO Content Writing

From the wikipedia web page, you’ll be able to gather a good amount of keywords and phrases relevant to your main keyword. In the example below, phrases and words highlighted are relevant to Australian Shepherd which you can employ to build out your content.

Keyword-Research1 SEO Content Writing

So main keyword plus relevant phrases and keywords can make your page super related to the keyword that you have chosen, it will also increase the visual appeal of your web page and will help your sites content ranking near the top of the Google search.

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SEO Keyword Research

keyword-reasearch

Keyword Research is a very important part of any SEO effort, without proper SEO Keyword Research all your SEO efforts can be wasted, there are many tools for Keyword Research which include paid and free, as it is obvious that paid tools have some more features, which can save your SEO time, Free tools are equally important but they always have limited features, but if you want to save some money you can Keyword Research with these free tools, they will consume little be extra time but will give you the equal results.

Ranking for the right search terms

Keyword research is among the most important, valuable, and significant return activity in the search engine rankings area. Ranking for the right search terms can make or break your website. By investigating your market’s keyword requirement, you can not only understand which phrases and words to target with Search engine optimization, but also learn more about your visitors as a whole.

It’s not always about getting site visitors to your internet site, but about getting the right kind of visitors. The effectiveness of this intelligence cannot be overstated; with keyword research, you can forecast shifts in demand, react to changing marketplace conditions, and produce the products, solutions, and information that net searchers are constantly searching for.

Long Tail Keyword Research

It’s fantastic to work on keywords which have 5, 000 queries per day, and even five hundred queries per day, however in actuality, these types of widely used search terms make up under 30% of the queries done on the internet. The leftover 70% lie in what’s known as the “long tail” of search. The long tail includes 100s of millions of exclusive queries that could be carried out a few times in every given day, but, when taken collectively, constitute the most of the world’s research quantity.

An alternative lesson search marketers have discovered is that long tail keywords usually transform much better, simply because they catch individuals later on in the buying/conversion pattern. An individual looking for “shoes” is usually surfing, but not willing to purchase. Alternatively, an individual searching for “best price on Air Jordan Shoes” almost has their wallet out!

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