How to improve and optimize website performance

How to improve and optimize website performance

Billions of optimize website are available on the World Wide Web and millions are being built every day. Now how your website will have any kind of effect and have that additional edge over the others? Experts always emphasized on the website optimization speed as a very curial ranking factor so that it stands out from the others.

Website speed is now a major ranking factor in deciding your SERP and most of the search engines including Google have included the website speed as a key factor in deciding your website ranking.

Why not pay attention to this easy to do website speed factor by following these simple rules.

There are a number of tricks and tips applied by big companies to speed up their website speed and they have a big team who is always busy on improving website speed but do not be afraid we can increase our websites speed ourselves and this is the main purpose of this article.

So let’s dig deep.

word-image-4 How to improve and optimize website performance

First thing first

Make small favicon.ico

The favicon.ico is an obligatory image for your website and it stays in the root of your server. This image is obligatory because whenever a website is loaded, all browsers make a call to fetch favicon.ico and if this file is missing then it results in not found 404 error and you don’t want a needless 404 not found an error, as this is the waste of one HTTP request to the server.

One more thing you need to keep in mind is that the size of favicon.ico must be less than 1K. There are a large number of websites like Picnik, Image Optimizer for reducing the size of images, make use of them. read more about understanding SEO at http://www.seotraffichero.com/seo/understanding-seo

Reduce the size of Images on your websites

I may have covered this point with the favicon.ico explanation but this is so important point that I have to cover it’s separately and it needs a detailed explanation. It is very important that you should optimize your images before using them on your websites because this will impact your overall website speed.

Use of optimized Images on your Websites

Pictures influence your websites to look great and appealing and many people have a tendency to transfer pictures straight from their cameras to their websites and they usually depend on plugins to optimize these images like on WordPress site, although these plugins optimize the images to some extent, but when you have free tools like Picnik, Imagemagick then why not use them?

Images being an important part of all websites, please pay attention to optimize all your images that are used on your websites and if possible do not take images directly from Google images they are mostly copyrighted and have embedded code in them and they are also copyrighted which can put you in big trouble.

Another important factor is that people try to scale image improperly without considering their aspect ratio, stretched images look bad and make the whole site look fake.

Make use of fewer HTTP requests

 

Now you will be thinking about what is this HTTP request?

HTTP request is a handshaking protocol between a web server and web request, whenever a page is requested from the server, all the parts of the page like images, stylesheets, scripts, flash etc. are downloaded to your browser from the server.

More the number of modules on your requested page more the number of HTTP requests to the server to download these modules and hence slowing the website speed.

This is the reason that you should avoid too many images and plugins on your website. Each plugin loads its own CSS and stylesheet, scripts and then needlessly increase the number of HTTP requests and slow down the speed of your website.

Simple pages work best, try to keep your pages simple as much as possible so that your pages have less number of HTTP requests. Avoid unnecessary plugins on your site, this will speed up your site performance.

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Minify CSS and Javascript

You cannot avoid CSS and Javascript because now these are an integral part of all modern websites, but one thing you can do is compress or minify them, compressing and minifying will remove unnecessary code and when code is minified, all the comments, white space, new lines, tabs are removed, and this will improve the site load time. As the code is minified javascript and CSS will take less time to load the requested page.

Use a CDN (Content Delivery Network)

A CDN is a network of geographically scattered servers that can store the static resources of your website like images, stylesheets, scripts, flash etc. The scattered server will help to improve the load speed of your website pages. read more about CDN at https://www.cloudflare.com/learning/cdn/what-is-a-cdn/

This is helpful just when your website has global users and the traffic to your website is very high. On the other hand, if your website is restricted to a small geographical area do not play with CDN it will waste your time. Big names of the CDN providers are Akamai Technologies, EdgeCast or level3.

Put Stylesheets in a separate file to optimize website

Make sure that all the stylesheet calls are loaded in the header of your page. This will enable progressive loading of your website pages and without a style sheet, no contents will be displayed to the users, and various research conducted by different researchers have proved that putting a stylesheet in <head> section and in a separate file has improved the website speed.

Put Scripts at the bottom to optimize website

If you put the script in the <head> section or in the middle of the contents this will badly affect the performance of your site load time, make a rule to display contents first and put a script near the bottom of the page, this will improve your site load time.

Putting scripts in the <head> or in between the content would interfere with the loading of your website contents. So why not display the contents first and then load all the scripts at the bottom of the page.

Do Not use  404s ReDirects

404 errors are very bad for your website, as now we know that HTTP requests are expensive for your website, so why leave 404 error on your website there are number of online tools and extension available online which can report your website 404 error pages like Broken link checker chrome extension, Google hates broken links on your site and give your site low ranking in search terms, you need to avoid them as much as possible.

Avoid Redirects

There are many people who use 301 and 302 redirect plugin, these plugins are used to redirect to a not found page to another page of the website or to a homepage of the site, but this usually slows down the user experience.

Injecting a redirect between the HTML and the user delays page load, since there is nothing in between them to serve to the user.

Life has become very fast and the researcher on the internet have no time to wait for your page to be loaded and if this is the case he/she will never return to your website and Google will rank your site very low and low site have no or very little traffic.

I am pretty sure that if you implement above-explained tips and tricks you are going to drastically improve your optimize website performance.

 

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Understanding SEO

Understanding SEO

Persons belong to web-based business know well about SEO (Search Engine Optimization) that means to bring the websites or blogs to top in search engine rankings. In short, you can understand SEO as the increasing ranking or position of a site in popular search engines of the world.

What is SEO

Usually, Bing, Yahoo, and Google are the most famous and leading search engines that manage websites up to some fixed and specific standard. If you are still unaware of what is SEO, then you must visit several websites having enough information and published stuff about this topic.

Essential things related to a site or blog

Simple, SEO is considered and used as an internet marketing source that is mostly utilized to maximize the following essential things related to a site or blog.

  Increasing site or blog visibility

  Drive organic traffic to any targeted website

  Maximizing worth of the websites

  Developing productivity of sites by bringing the visitors from the best locations in the world

  Boosting up exiting and regular earning by increasing clicks and visits to the web pages

word-image-2 Understanding SEO

In fact, all these are major objectives associated with Search Engine Optimization strategies and tools. If you want to commence an online business, then must under SEO.

Blackhat SEO

Most internet professionals and webmasters prefer blackhat SEO like Private Blog Network because this is more productive, effective and faster in delivering expected results.

There are a number of things that have very significant worth and importance in Search Engine Optimization strategies. Some of these are given below just for understanding and help they can be very helpful for new webmasters who want monitoring and managing SEO of their own sites by themselves. These are;

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  1. Unique, attractive and professional design of a site with an attractive logo
  2. More functionalities that must be user-friendly
  3. Option for visitors and users to leave a feedback about the site or product you offer via the web, sometimes leaving an option for feedback to bring you a lot of spam messages.
  4. Well researched, highly visited, less competitive and productive keywords for the designed and executed websites
  5. Creative web contents based upon valid, efficient and extremely useful SEO writing tips
  6. Relevant, theme-based and product based commenting that might appreciate the organic traffic and maximize it up to expectations
  7. Cares in approving the comments left and posted by visitors
  8. Blocking the spammers and fake comments
  9. Proper and regular SEO of every web page including the home page of the site you are monitoring
  10. Avoiding posting and publishing the adult material that is totally prohibited by Google and other search engines
  11. Avoid publishing copy stuff
  12. Link the internal web pages of a site
  13. Be strict in meeting all formalities, requirements, and conditions Google and other search engines impose on every webmaster etc.

All these are very compulsory things to be followed and fulfill if you want running, expanding, developing and making a profit from your website.

In present, there are thousands of leading SEO sites that provide up-to-date help to webmasters and professionals.

Now, you can also download video SEO tips to understand how to manage search engine optimization techniques and how to implement efficient tools in real.

You must be punctual in selecting highly researched keywords, writing creative contents and applying the best SEO strategies to maximize all of the visibility, income, and site worth along with regular traffic.

 

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Skills You Need to Become a Successful Freelancer Content Writer

Skills You Need to Become a Successful Freelancer Content Writer

Search Engine Optimization is the best way to increase the visibility of sites and blogs within less time frame. Usually, Google uses algorithms to check site contents written by Content Writer, Good Content Writing increase site visibility and page rank. If webmasters and other SEO professionals use some SEO tips and tricks, then they can rank their sites in much less time.

Google loves relevant Contents

Google loves relevant, informative and unique contents. Almost everyone who has his business presence online knows basic factors of Search Engine Optimization, he or she know if the contents are original, informative and unique any type of Google update can never hit the worth or position of his or her site.

Some Fast Ranking Tricks

Some people use gray hat tricks like PBN (Private Blog Networks), web 2.0’s to make backlinks (as number of backlinks from the authority sites to your site plays a vital role in search engine ranking) to their sites so that they can rank quickly but sometimes these tricks fails when the search engine updates their algorithms.

SEO writing tips

That is the reason that most SEO professionals will suggest you that you must stay legal and write original contents and make original backlinks to your sites, even it is slower one than highly efficient shortcut ways including irrelevant SEO techniques. Webmasters must look at the significance of SEO writing tips.

word-image Skills You Need to Become a Successful Freelancer Content Writer

Creative contents with highly searched terms and less competitive keywords can increase site visibility within a couple of months. Content writing is not a simple task, because this is quite sensitive and needs a lot of cares. You must read the content writing instructions prior to starting writing for your own sites.

SEO content writing tips and tricks

Sometimes, people start writing articles for newly created sites and blogs without considering SEO content writing tips and tricks. But, unfortunately, they do not understand the requirements and usefulness of these contents writing tips and tricks for SEO. You must understand and keep it in mind that SEO good contents can yield more benefits to webmasters. So, everyone should be aware of what is SEO content writing or ask someone who experienced in SEO content writing to write the contents for you in the beginning or you should take help in content writing from them this will help you in avoiding Google plenty.

word-image-1 Skills You Need to Become a Successful Freelancer Content Writer

Content writers should learn the techniques and essential rules to write the articles. Keywords are extremely worthy and these should be used in average density. If someone stuffs the keyword without fixing a density, then it might be against the objectives of a site. Consequently, writers should use keyword density from 1% to 3% that is very fine for websites. It would be a better measure for webmasters to view the instructions and policies to write contents after reading SEO MOZ posts, SEO Moz is a very informative and authentic resource for learning SEO content writing and learning SEO in general.

Content Writing Style

In the start of a content, writers should include a preface or abstract and then explain the essential aspects one by one and try to use his or her keyword in the first paragraph, the writer should write articles in clearly defined paragraphs and give each paragraph a clear heading and in the heading use keywords. The writer should make use of H2 and H3 heading tags, you can use H2 tag once in the whole article and you can use H3 tag many times, these tags are helpful in SEO.

A well-written article of 500-600 words can cover and can explain everything about the topic but you can write lengthy articles if the topic demands but keywords should be evenly disturbed in the whole article. You should also include a summary and conclusion at the end of the article.

What is black hat SEO

Today, black hat SEO is a famous type of search engine optimization that works faster and grows the worth of website faster. Millions of webmasters mostly prefer black and white hat SEO strategies that are still famous and extremely efficient. By using gray and white hat techniques on your site, the worth of your website will grow on both ends and this will also give expected goals faster.

Writers should avoid using keywords several times in a paragraph or heading. This would impact adversely to the websites or blogs. Thus, writers should use a keyword once or twice in a paragraph that would be more appropriate.

There are hundreds of top websites and blogs that offer free SEO writing tips for the convenience of writers. You can download or print out these writing instructions on a paper and try to apply these tips, in the beginning things are always hard but with the passage of time you’re writing skills will be improved and you can check your content progress by using different freely available tools like https://smallseotools.com/keyword-position/, you can also check your contents uniqueness with the help of free tools like https://smallseotools.com/plagiarism-checker/ or if you are more concerned about your contents you can use paid tool like http://copyscape.com/, with the help of copyscape.com you can do few searches free as it has a daily limit and if you want to purchase a paid version you can buy it, it’s very cheap but a valuable tool for content writers.

 

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